Online Program Delivery
The online merchandising curriculum follows the same educational pathway as the on-the-ground program while utilizing a modified delivery format designed for distance learning.
Online students participate in:
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Market research projects
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Product planning exercises
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Merchandise analysis
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Digital merchandising activities
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E-commerce development
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Inventory and fulfillment simulations
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Structured discussions and presentations
The on-the-ground program includes additional hands-on experiences utilizing AFI's merchandising lab, retail fixtures, mannequins, inventory systems, and student retail environment.
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The online merchandising program utilizes the AFI Online Resource Library, guided projects, structured discussion forums, merchandise analysis activities, and independent execution assignments designed to develop real-world merchandising skills.