Online Program Delivery
The online merchandising curriculum follows the same educational pathway as the on-the-ground program while utilizing a modified delivery format designed for distance learning.
Online students participate in:
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Market research projects
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Product planning exercises
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Merchandise analysis
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Digital merchandising activities
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E-commerce development
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Inventory and fulfillment simulations
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Structured discussions and presentations
The on-the-ground program includes additional hands-on experiences utilizing AFI's merchandising lab, retail fixtures, mannequins, inventory systems, and student retail environment.
The online merchandising program utilizes the AFI Online Resource Library, guided projects, structured discussion forums, merchandise analysis activities, and independent execution assignments designed to develop real-world merchandising skills.